Privacy Policy
Effective May 7, 2026
This Privacy Policy describes how Earling Labs Ringer, operated by George Phillips as a sole proprietorship based in Minnesota, USA ("Earling Labs Ringer," "we," "us"), collects, uses, and shares information when you use our lead intake notification service.
1. Who we are
Earling Labs Ringer is a lead intake notification service for trade contractors. We help contractors capture and respond to inbound service requests from homeowners through SMS notifications.
2. Information we collect
- From homeowners: name, phone number, address (optional), and a description of the work needed, all submitted through a contractor's lead intake form.
- From contractors: name, business name, phone number, and basic account information.
3. How we use information
- To send SMS confirmations to homeowners after they submit a service request.
- To send SMS notifications to contractors about new leads and follow-up reminders.
- To generate AI-powered summaries of lead descriptions for the contractor's reference.
- To provide, maintain, and improve our service.
4. SMS & text messaging
Mobile numbers are never sold, rented, or shared with third parties for marketing purposes. We do not share mobile information with any third party for promotional or marketing reasons under any circumstance.
- Message frequency: varies based on lead volume; typically 1–5 messages per lead inquiry.
- Carrier charges: Msg & data rates may apply.
- Opt-out: Reply STOP to any message to unsubscribe.
- Help: Reply HELP for assistance.
The only third parties we share mobile numbers with are operational service providers strictly necessary to deliver our service — currently Twilio (for SMS transmission) and Anthropic (for AI summary generation, which receives lead descriptions but not phone numbers in the prompt).
5. Sharing & disclosure
- We do not sell, trade, or rent personal information to anyone.
- We share information only with service providers necessary to operate the service (Twilio, Anthropic, our hosting provider).
- We may disclose information if required by valid legal process.
6. Data retention
We retain lead and contractor information as long as the contractor maintains an active account. Homeowners may request deletion of their information at any time by contacting us at the address below.
7. Your rights
You may request access to, correction of, or deletion of your information by emailing us. We will respond within a reasonable timeframe.
8. Children
Our service is not directed to children under 16, and we do not knowingly collect information from anyone under 16.
9. Changes to this policy
We may update this Privacy Policy from time to time. The effective date at the top of this page reflects the most recent update. Continued use of the service after an update constitutes acceptance of the revised policy.